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ESSAYS

The Immortality IPO

by chin-chin yap

The artist and experimental philosopher Jonathon Keats is on an outlandish quest to outlive himself and make money in the process.

JONATHON KEATS, Brain Trust, 2003, from a series of MRI scans of the artist's brain, 

showing areas of neural activity where he contemplated "truth."Courtesy Jonathon Keats.

In the conceptual work Brain Trust (2003), Jonathon Keats copyrighted his mind with the United States Copyright Office as a work of art, claiming that he had created his sculpture of neural networks by the act of thinking. Brain Trust…

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