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NEWS

Louis Vuitton’s Discriminating Support For Contemporary Art

 by IRINA MAKAROVA

KOBE — Through recent collaborations with celebrated artists, the French luxury fashion brand Louis Vuitton has sought to make its name synonymous with cutting-edge contemporary art. In 2007, Richard Prince’s Nurse paintings (2002–06), based on covers of pulp novels, inspired the outfits and attitude of a Vuitton runway collection. Later that year, Takashi Murakami placed a stand-alone Vuitton boutique in the center of his survey exhibition at Los Angeles’ Museum of Contemporary Art (MoCA).The company also has longterm artistic ambitions: the Louis Vuitton

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