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REVIEWS

TOKYO

Mori Art Museum and Laforet Museum

Kitty Ex.

Celebrating Thirty Years of Hello Kitty

SURFACE TO AIR, Landed, 2004, ©1976, 2004 SANRIO/Rajah Mehta and Daniel Jackson (Surface to Air NYC), Land art and video, Photo by Derrick Santini. 


Hello Kitty, a worldwide icon for consumer branding first launched by the Japanese licensing company Sanrio in 1974 as an anonymous character before capturing the fancy of an entire market and turning into a phenomenal franchise, celebrated her thirtieth birthday in grand style this summer with "KITTY EX." a double venue exhibition divided between Roppongi

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