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ESSAYS

What's in a Name?

An art project auctioned off the rights to name a section of a landfill in the Philippines

by David Frazier

YOSHINORI NIWA posing with Wacuman Inc. sanitary landfill workers who helped mount the signage and flags at 

Norzagaray, Bulacan, on January 21, 2015. Courtesy the artist and Selling the Right to Name a Pile of Garbage project team. 

Last November, Japanese artist Yoshinori Niwa initiated the art project Selling the Right to Name a Pile of Garbage (2014–15) as part of the exhibition "Holdings," which ran from early December…

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