Issue/82/
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ESSAYS

CASE STUDY

The Little Can That Could

BY CHIN-CHIN YAP

Andy Warhol and the Campbell’s Soup Cans

Limited-edition Andy Warhol-inspired Campbell's soup cans. Courtesy Campbell's Soup Company, Camden. 

Some company recently was interested in buying my “aura.” – Andy Warhol

The prodigious prince of Pop art, Andy Warhol is often described as a visionary who fused high art with low commercial product. Initially dismissed by Time magazine as a “huckster of hype,” Warhol had a preternatural understanding of the power of both consumer psychology and public relations in the 1960s. His influence was seminal in…

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